Gen Z turns 29 as insurers target the generation through reels
- The eldest Gen Z members are turning 29, an age when marriage and new jobs can create insurance needs.
- Since Gen Z rarely watches linear TV, insurers like HDFC Life are turning to reels and microdramas.
- HDFC Life’s Pritika Shah said insurance is a “boring category” that needs organic storytelling rather than ads.
- Shah said procrastination, not awareness, is the industry’s biggest hurdle to getting people to buy insurance.
Source: storyboard18.com
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