Gen Z men are skipping showers before dates. Here's why
- A TikTok trend called "pheromone-maxxing" has young men skipping showers and deodorant before dates.
- The belief is that natural body odour signals attraction; some go further, wearing unwashed shirts to build up scent.
- Experts say there is no clear evidence that avoiding deodorant or showers can make someone more attractive to potential partners.
- The 1995 'sweaty T-shirt study' is often cited, but a 2020 review found no strong support for its conclusions.
Source: firstpost.com
Get 100 stories a day on the app
Read, watch & listen · Free on iOS & Android
