Giva’s ad row raises a bigger question about brands backing their own campaigns
- Giva's Raksha Bandhan ad drew backlash over Kriti Sanon's plunging neckline and her tying a rakhi to a dog.
- Sanon defended it herself, saying culture is in the heart, not the neckline; the brand took the safer route.
- A ThePrint column argues Giva approved and published the ad, so defending it was the brand's job too.
- It places the row alongside earlier backlashes against Tanishq, Fabindia and Manyavar's kanyadaan campaign.
Source: theprint.in
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