How travel creators became the new marketing currency?
- Travel creators are becoming a key way people discover luxury destinations, hotels and experiences through Instagram.
- Their content shows not just what a destination looks like, but what it feels like to actually spend time there.
- Creators say social media can turn travel into a hunt for the most “Instagrammable” version of every experience.
- Luxury brands are being urged to work with relatable creators and offer meaningful experiences, not just photo opportunities.
Source: firstpost.com
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