HYROX India grows from 1,600 to 15,000 participants by focusing on community engagement
- HYROX India’s participant numbers have grown from 1,600 to around 15,000 since its launch in India.
- Head of HYROX India Deepak Raj said the growth comes from giving gym-goers a measurable competitive goal.
- The fitness race combines different workout stations with timed results, attracting athletes and first-time participants.
- Raj said HYROX India relies entirely on organic growth, with no paid advertising or promotions.
Source: storyboard18.com
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