Nonnamaxxing: Tourists flock to grandmothers for authentic cooking experiences
- “Nonna-maxxing” is becoming a travel trend, with tourists seeking grandmother-led experiences for authentic connections.
- The trend has pushed searches for grandma-led activities up over 50% since 2023, from cooking to cultural lessons.
- Travellers join Italian nonna cooking classes, Vienna pastry sessions and Japan’s “rent a grandma” services.
- Experts say nonna-maxxing helps older women find purpose while giving tourists a genuine local experience.
Source: firstpost.com
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