India sees ₹24,000 crore in festive online sales as young shoppers join the rush

On October 11, Redseer reported that India's festive online sales reached ₹24,000 crore in just two days.
Around 8–9 crore orders were placed, with smartphones accounting for nearly 40% of total sales value.
Gen Z made up one-third of opening-day shoppers, while two-thirds of buyers came from smaller towns and rural areas.
Around 6–6.5 crore people shopped in two days, with first-time buyers doubling compared to last year.

Get 100 stories a day on the app Read, watch & listen · Free on iOS & Android

Newer