Indian TV landscape transforms as digital platforms challenge traditional channels
- India’s TV industry has seen over 100 channel licence exits from 2022-26 due to market pressures.
- Broadcasters like JioStar, Zee and NDTV are cutting channels as viewers shift towards digital platforms.
- Growth of OTT and connected TV has reduced audiences and ad revenue for traditional television.
- Many channels are being closed or shelved as broadcasters restructure for changing viewer habits.
Source: economictimes.indiatimes.com
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