Microdramas draw YRF, Sun TV as big studios target mobile users
- Yash Raj Films and Sun TV enter India’s growing microdrama market to target mobile-first audiences.
- YRF is investing around ₹150 crore in its own direct-to-consumer platform and original content.
- Sun TV is adding short-form content to Sun NXT, including new originals and reworked TV shows.
- Microdramas offer a cheaper way to test stories and characters, but profitability and user retention remain challenges.
Source: linkedin.com
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