India’s creator economy expands beyond big names, but payments remain an issue
- A report by the Indian School of Business states that over half of non-metro creators are nano creators with 1,000 to 10,000 followers, highlighting the rise of smaller influencer communities.
- According to the report, 28% of non-metro creators are classified as micro creators with 10,000 to 1,00,000 followers.
- Industry experts said payment delays often result from brand approvals and procurement cycles, affecting cash flow.
Source: livemint.com
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