Mamaearth becomes first Indian brand to advertise on ChatGPT
- Mamaearth has become the first Indian brand to advertise on ChatGPT after OpenAI launched ads in India.
- The campaign marks a shift towards AI platforms becoming new advertising channels for consumer brands.
- OpenAI rolled out ChatGPT ads for logged-in adult users on Free and Go plans in India.
- Mamaearth’s move highlights how brands are exploring AI platforms to reach users during product research.
Source: storyboard18.com
Get 100 stories a day on the app
Read, watch & listen · Free on iOS & Android
