India’s festive ecommerce sales could rise nearly 30% this year
- India’s ecommerce festive sales are projected to rise 25–29% to ₹1.50–1.55 lakh crore this year.
- The growth would come amid strong demand across categories during the festive shopping season.
- Quick commerce is expected to gain market share as platforms expand beyond traditional grocery offerings.
- Ecommerce and quick-commerce firms are ramping up hiring, inventory and delivery capacity ahead of the festive rush.
Source: economictimes.indiatimes.com
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