Instagram introduces clearer ‘AI-generated profile’ label for AI accounts
- Instagram is tightening rules on AI-generated profiles to make it clearer when users are interacting with non-human personas.
- The platform will replace the “AI creator” label with “AI-generated profile” for accounts featuring AI-generated people.
- AI profiles that fail to disclose their nature could see their reach reduced, including in Reels and Explore recommendations.
- The move targets realistic AI influencers and virtual personas, while users who simply use AI tools to create or edit content are not required to self-label.
Source: economictimes.indiatimes.com
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