IPL media rights: Industry pushes BCCI to explore new pricing and digital models
- The BCCI is yet to release the next IPL media-rights tender, even as the ICC has started exploring new pricing models.
- The ICC has formed a five-member group to study ways to maintain or increase the value of its 2028–31 media rights.
- Industry executives want the IPL to explore newer models, including separate packages for highlights, archives, documentaries and fan content.
- In the 2022 auction, IPL media rights for 2023–27 fetched ₹48,390.32 crore, with digital rights becoming a major revenue driver.
Source: timesofindia.indiatimes.com
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