ITC takes full ownership of Yoga Bar with ₹645 crore buyout
- ITC has acquired full ownership of Yoga Bar, betting on India’s growing demand for health-focused foods.
- The FMCG giant first invested in Yoga Bar’s parent Sproutlife Foods in 2023, acquiring a 47.5% stake.
- ITC has now bought the remaining 52.5% stake for ₹645 crore, taking its total investment to about ₹900 crore.
- Yoga Bar sells protein bars, muesli, oats and cereals, giving ITC a bigger presence in India’s health-food market.
Source: inc42.com
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