JioStar bets big on regional IPL audiences with new ‘Beyond Boundaries’ initiative
- JioStar has launched ‘Beyond Boundaries’, a new advertising initiative built around the growth of regional-language IPL audiences.
- Telugu, Tamil and Kannada feeds saw strong growth during IPL 2026, with Telugu digital watch time rising the fastest at 30%.
- JioStar says 90% of its cricket watch time now comes from Indian languages.
- The new push gives brands more ways to run language-specific campaigns and connect with viewers in regional markets.
Source: economictimes.indiatimes.com
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