KFC India becomes first QSR brand to advertise on ChatGPT, targeting AI-driven food discovery
- KFC India becomes the first quick-service restaurant brand to advertise on ChatGPT in India.
- The campaign helps KFC reach people looking for food recommendations and meal ideas through AI conversations.
- Media agency EssenceMediacom says AI is changing how consumers discover brands, moving beyond traditional search engines.
- KFC’s ChatGPT campaign is part of the platform’s wider expansion into advertising with several major brands.
Source: storyboard18.com
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