Maharashtra tightens infant food norms, bans samples, gifts and influencer promotion
- Maharashtra Food and Drug Administration FDA banned promotions, free samples and influencer ads for formula milk on September 29.
- FDA Commissioner Tukaram Mundhe stated no doctor, hospital or influencer may legally promote formula milk.
- Packaging must prominently state "Mother's Milk is Best" while strictly prohibiting artificial preservatives and colorings.
- Officials warned that violating IMS and FSSAI rules carries fines reaching up to 10 lakh rupees.
Source: cnbctv18.com
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