Myntra takes a fresh approach to brand marketing with 'Folks in the Build' microdrama

Myntra and creative agency SW Network have introduced a microdrama series called 'Folks in the Build'.
The series uses short, story-driven episodes instead of relying entirely on traditional advertisements.
The collaboration reflects a growing trend of brands using entertainment to engage audiences on social media.
The format aims to make brand storytelling more engaging through relatable characters and bite-sized episodes.

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