Netflix rethinks growth strategy as investors question viewing hours

Netflix acknowledged investor concerns about slowing growth in total viewing hours across its streaming platform.
The company said member responses to its 2026 price increases remained consistent with expectations.
Netflix prioritises content value, technology, and monetisation to attract subscribers and support growth.
In India, viewing hours rose 24% year-on-year, while revenue grew approximately 18% in Q3 2026.

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