Netflix's Lock Upp breaks viewing records as India revenue jumps 18%
- • Lock Upp became Netflix India’s most-watched title ever, marking a major milestone for the reality show.
- Netflix India’s total viewing hours grew 24% year-on-year in the third quarter of 2026.
- Revenue rose nearly 18%, while India recorded its highest-ever quarterly paid subscriber additions.
- Popular Indian shows and Netflix’s Flipkart loyalty partnership helped drive viewership and subscriber growth.
Source: brandequity.economictimes.indiatimes.com
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