Perplexity is selling coffee now — and that is not necessarily a good sign
- Perplexity — a $20 billion AI search engine — opened a permanent café in Seoul in 2025 with human baristas and AI-generated music.
- Its merchandising arm Perplexity Supply also sells branded single-origin Ethiopian coffee online to subscribers and general customers.
- Perplexity abandoned ads in February 2026 and went subscription-only — leaving coffee and merch as unlikely sidelines for a 52-person company.
Source: instagram.com
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