Quick meals are no longer enough; consumers want healthy convenience
- India’s addressable market for convenience foods grew from about 5 crore people to nearly 8 crore in two years.
- Industry figures say buyers have shifted from occasional convenience to habitual convenience.
- • 61 per cent of Indian consumers say gut health matters a lot, so quick food is now sold on health, not just speed.
- 32 per cent say affordability is the single most important thing about their food, which caps how premium it gets.
Source: firstpost.com
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