Sri Lanka’s tea giant Dilmah turns to Indian tea to build a premium market
- Sri Lankan tea brand Dilmah has launched its premium Thambapanni collection in India, using tea, herbs and spices sourced largely from Indian growers.
- Dilmah plans to invest over $1 million to open around 10 premium tea lounges in India by 2030, targeting luxury hospitality.
- Despite producing some of the world’s finest teas, 81% of India’s tea exports by volume remain bulk tea, limiting the value captured by Indian brands.
- Rising wellness trends and demand for premium teas could help India’s speciality tea market grow.
Source: firstpost.com
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