Who owns Italian brainrot? AI memes spark a legal fight over copyright
- Italian brainrot memes, including characters like Tung Tung Sahur, are AI-generated and have become hugely popular among children online.
- The Roblox game Steal a Brainrot, created by Sam Brakta, uses several of these characters and became one of the platform’s biggest games.
- A legal battle has erupted over who owns Tung Tung Sahur and whether AI-generated characters can be protected by copyright.
- Tung Tung Sahur’s creator, Indonesian artist Noxa, made the character using seven AI prompts, raising questions about how much human input is needed for copyright protection.
Source: npr.org
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