1. Why are US market leaders like Nike, Starbucks and Tesla struggling in China's market ?

Why are US market leaders like Nike, Starbucks and Tesla struggling in China's market ?

World

  • Nike and Starbucks are losing market share in China due to increased competition from domestic brands and economic challenges.
  • Most US brands are now relying on their legacy rather than offering distinct value, while local brands are also more affordable.
  • The tariff war between US and China since Trump came back to power has worsened things further for US brands.

Source: economictimes.indiatimes.com

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