Why do billion-dollar brands roast each other online? #dailymattrwrites
- Why do billion-dollar brands roast each other online?
- Apple launched their first foldable phone - the iPhone Duo. Within minutes, Samsung tweeted saying Apple is "reheating their leftovers" and Duolingo joked it got renamed after its own mascot.
- Brands roasting each other online may seem rude, but it's called comparative advertising. Publicly referencing a rival to hijack attention. When Apple has the spotlight, other brands ride that same moment for free reach.
- The psychology behind comparative advertising: mockery humanizes brands to customers. It feels like banter, not a sales pitch. Samsung is reminding everyone that they started foldable phones.
- So does comparative advertising actually work? One meta-analysis found comparative ads boost attention, recall and purchase intent, but they can also make audiences trust the claims less.
Source: google.com
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