X creator Robert Lefkowitz makes nearly $80,000 from posts designed to provoke
- X creator Robert Lefkowitz has earned nearly $80,000 by posting content designed partly to provoke reactions and drive engagement.
- Lefkowitz said about 20% of his posts are deliberately provocative, while he stands by the remaining 80% of his content.
- His account, Murray Hill Guy, surged after a dating post sparked outrage and crossed 50 million views on X.
- Lefkowitz earns $3,000–$10,000 a month from X and admitted he would post less rage-bait if the platform stopped paying creators.
Source: storyboard18.com
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