YouTube in talks to pay top creators for exclusivity
- YouTube is in talks with a handful of top creators, offering millions to keep their videos exclusive for a set period.
- Talks began in recent weeks, with deal terms varying by creator and no fixed deadline yet for completing agreements.
- Creators who reject exclusivity could reportedly miss perks such as marketing support and access to brand partnerships.
- The move comes as Netflix expands creator videos and video podcasts, directly challenging YouTube for top digital talent.
Source: storyboard18.com
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