YouTube surpasses 150 million paid subscribers as ad revenue growth slows
- YouTube crossed 150 million Music and Premium subscribers worldwide, including free trials.
- YouTube's paid subscriptions grew faster than its advertising business for three straight quarters.
- • YouTube's advertising revenue rose 9.2% to $11.2 billion in the third quarter, its slowest growth this year.
- Over one-third of YouTube's ad revenue came from TV viewing, while Google expanded Premium Lite and other subscription options.
Source: storyboard18.com
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