Apple tops US smartphone loyalty at 92%, leaving Samsung and Google behind
- A Statista survey found that Apple achieved 92% repeat-purchase loyalty among US smartphone users in 2026.
- Samsung recorded an 86% loyalty rate, while Google reported a 73% loyalty rate, indicating a significant gap.
- The survey indicates a strong consumer preference for Apple devices, reinforcing the company's brand dominance in the market.
- This data highlights the competitive landscape of smartphone brands in the US and consumers' loyalty to specific brands.
Source: digitalinformationworld.com
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