Bilibili relaunches app for global users, attracts creators with reported $60 per 1,000 views

China’s video platform Bilibili, often called China’s YouTube alternative, is expanding into global markets with a revamped international app and creator-focused features.
Reports claim Bilibili may offer creators around $0.70 about ₹60 per 1,000 views, but the company has not officially confirmed a fixed payout rate.
The platform has over 350 million monthly active users and is targeting overseas audiences through localisation, an English website and international creator support.
Bilibili is also building new monetisation options, including advertising and brand partnerships, as it competes with established platforms like YouTube.

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