OpenAI launches ChatGPT Ads in India with WPP, Omnicom: How will it work?

OpenAI launched ChatGPT Ads in India on August 27, introducing advertising within the AI chatbot experience for Free and Go tier users as it expands its revenue model.
Advertising giants WPP and Omnicom became OpenAI’s first agency partners in India, helping brands with campaign strategy, creative development and measurement.
More than 50 brands are expected to participate in the initial rollout, with OpenAI planning a self-serve ChatGPT Ads Manager launch in India from September 4.
OpenAI said ads will remain separate from ChatGPT responses, and advertisers will not get access to users’ conversations, chat history or personal data.

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