BMW India CEO Hardeep Singh Brar highlights young professionals driving luxury car demand
- Hardeep Singh Brar, President & CEO of BMW India, states the luxury car market is increasingly driven by young.
- Brar emphasised BMW's distinctive driving experience, which he asserts differentiates the brand from its German.
- The company is expanding its electric vehicle lineup, while Brar expresses a personal preference for petrol cars.
- All recently sold BMWs in India meet the E25 standard, which supports the country's initiatives for ethanol-blending fuel.
Source: economictimes.indiatimes.com
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