Centre clears 4 OTT platforms for government communication campaigns
- On August 27, Central Bureau of Communication CBC empanelled four OTT platforms to carry Central government communication campaigns.
- The approved platforms are JioHotstar, ZEE5, Amazon MX Player and FanCode, all placed under Category A.
- The empanelment will be valid for three years or until the Digital Advertisement Policy, 2023 expires, whichever is earlier.
- Government video ads will be non-skippable, with separate L1 rates for mobile, desktop, connected TV and live-event advertising.
Source: storyboard18.com
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