From mushairas to Reels: How poetry found a new generation online
- India’s poetry scene moves from mushairas and magazines to Instagram Reels, reaching younger audiences in seconds.
- Poets like Nayab Midha and Amandeep Singh build huge followings with relatable Hindi and Urdu spoken-word content.
- An IPSOS study says 97% of Indians watch short videos daily, while 92% prefer Reels as their short-video platform.
- Creators say Reels make poetry more accessible, but algorithms can favour viral content over literary depth.
Source: financialexpress.com
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