Gen Z set to overtake Boomers in global spending by 2029 as young consumers reshape markets
- A report by NielsenIQ and World Data Lab says Gen Z’s global spending is expected to surpass Baby Boomers by 2029.
- Gen Z’s spending power could rise from $5.4 trillion in 2026 to $12.4 trillion by 2036, driven by growing incomes.
- Younger consumers are prioritising price, quality and convenience while reshaping how brands approach the market.
- The shift highlights Gen Z’s growing influence on global consumption patterns, businesses and future markets.
Source: outlookmoney.com
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