GIVA removes controversial Rakhi ad featuring Kriti Sanon
- Jewellery brand GIVA withdrew the advertisement on August 26 after criticism over Kriti Sanon’s outfit and the campaign concept.
- The ad showed Kriti in a bralette-style blouse, cape and draped skirt, while also featuring her tying a rakhi to a pet dog.
- GIVA said it deeply respects Indian traditions and removed the campaign from all media after some viewers said it hurt sentiments.
- Kriti defended the campaign, saying festivals are about their meaning and emotions, while questioning criticism of women’s clothing choices.
Source: storyboard18.com
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