Learn from rejection,' Zoho founder tells engineers and scientists
- Zoho co-founder Sridhar Vembu urged engineers, doctors and scientists who want to start businesses to learn sales.
- He advised them to make plenty of sales calls, even if they face repeated rejection.
- Vembu said talking to customers helps technical experts explain complex ideas simply and improve their communication skills.
- He said sales also helps founders understand what customers actually want and develop better business skills.
Source: moneycontrol.com
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