Modi asked ministers to make reels. Here’s how they performed
- PM Modi on July 24 asked his Cabinet ministers to get active on Instagram and make reels to connect with the youth.
- One month on, 28 of 29 ministers raised their activity, with cabinet posts jumping 48% to 1,179 in a fortnight.
- Amit Shah and S Jaishankar gained the most followers despite moderate posting, while Nitin Gadkari lost 26,080.
- The push targets Gen Z voters ahead of 2029, with India's 55 crore Instagram users mostly under 35 years old.
Source: ndtv.com
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