Modi is an established leader but why is he getting an Instagram makeover
- Prime Minister Narendra Modi has adopted a more casual Instagram style, using candid videos, selfie-style posts and Gen Z-friendly formats to connect with younger voters.
- With more than 106 million Instagram followers, Modi is already one of the world’s most-followed political leaders.
- More than 60% of India’s population is under 35, making Gen Z an important voting group ahead of the 2029 general election.
- The BJP’s digital strategy appears to be changing after youth protests showed how memes, reels and social media can turn online attention into political pressure.
Source: bbc.com
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