Perplexity faces India’s paid user test
- Airtel’s July 2025 deal offered its 360 million customers a free 12-month Perplexity Pro plan, then valued at ₹17,000 in India.
- India soon became a major Perplexity market, accounting for over a third of its global daily active users by late 2025.
- The Airtel claim window ended in January 2026, while users who redeemed the offer retained Pro access for a full year.
- Now Perplexity must turn that free-user surge into paid subscriptions as early Airtel-linked plans begin to expire.
Source: storyboard18.com
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