Quick commerce expands beyond groceries to capture festive demand in India
- Quick-commerce platforms are pushing beyond daily essentials to capture festive spending.
- Shoppers are increasingly using 10-minute delivery for gifts, fashion & other purchases.
- Festive demand gives platforms a chance to increase order values & reach new customers.
- The next challenge is proving whether instant delivery can work beyond everyday needs.
Source: bestmediainfo.com
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