Social media is reshaping climate action in India — but the awareness-to-action gap remains huge
- 96% of Indians are aware of climate change — but only 10% feel informed enough to take meaningful action, per a 2026 report.
- Scroll.in's Eco India Episode 331 explores how social media and climate influencers can bridge the awareness-to-action gap.
- Climate creator communities in Tier 2 and Tier 3 cities are growing three times faster than in metros — action is decentralising.
- Cities like Indore, Jaipur, Kochi and Bhubaneswar now account for 35% of India's climate-related participation online.
Source: scroll.in
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