Bihar will pay creators up to Rs 1 lakh per video to promote government schemes
- Bihar Cabinet cleared a new social media policy offering creators up to Rs 1 lakh per video for promoting government schemes and culture.
- Creators can apply to Bihar's Information and Public Relations Department — once empanelled, they earn based on reach and content quality.
- Bihar's regional creators already earn Rs 70,000 to Rs 1.5 lakh per brand deal — the government wants to tap into that audience reach.
Source: indianexpress.com
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