Amazon Ads, Paytm, Inshorts among 10 eligible for CBC digital ads
- The Central Bureau of Communication has identified 10 digital platforms as eligible to carry Central government advertisements.
- The eligible names include major platforms such as Amazon Ads, Paytm and Inshorts, widening the government’s digital advertising options.
- CBC handles advertising and communication campaigns for Central ministries, departments, PSUs and autonomous bodies across multiple media formats.
- The move follows the government’s broader Digital Advertisement Policy, designed to improve targeted outreach and reach audiences consuming more content online.
Source: storyboard18.com
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